Enrique Velázquez Personal Brand
 
Mexican Legislator Enrique Velázquez's brand was developed under the idea of staying away from the average politician graphic image, the traditional symbols and images that focused on the person as some sort of admired and unreachable character.
 
For this project we wanted it to comunicate a much more modern yet friendly brand that could evolve and become much more than just a symbol, so we developed a layout system and a group of icons based on the shapes from the logo. 
 
 
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