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Fuimos invitados a colaborar en el desarrollo de identidad y naming para un proyecto de comida rápida en Guadalajara. Y así es como nació "CHU", que se pronuncia como en inglés "CHEW" y significa "Cool & Healthy Unit" . Un pequeño espacio destinado para la comida saludable, el buen gusto y el amor por las cosas bien hechas. ¡Provecho!
We were invited to develop the full identity system and naming for a foodtruck in Guadalajara, Mexico. We came up with the name "CHU" pronounced as "CHEW", the initials stand for "Cool & Healthy Unit". A small space destined for great taste, healty food and love for things done right.
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