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Altas FC es un cliente que de manera recurrente, nos ha encargado el desarrollo de sus sistemas de identidad para sus torneos de liga y copa. El torneo 2017-2018, no fue la excepción. Con un nuevo lema, "Fiel X Atlas", nuestro proyecto buscó representar los elementos gráficos más fuertes del "Atlismo"; símbolos, texturas y colores con los que la afición se sintiera identificada y se adoptaran como una parte esencial del culto a este equipo emblemático. He aquí una pequeña muestra del proyecto.
Atlas FC is a client who recurrently asks us to develop the identity systems for their league tournaments; The 2017-2018 tournament was no exception. With a new motto, “Fiel X Atlas” (Loyal to Atlas), we represented the strongest graphic elements of “Atlas”; symbols, patterns and colors relatable to the fans, elements that they could adopt as an essential part of their cult for this emblematic team. Here is a small display of the project.
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Behind The Scenes.
![](https://cdn.myportfolio.com/f0ed2236f16329dcb02b9a11449dcf4c/c21f7609-ec57-48ff-a931-59ebc3863816_rw_1920.png?h=68b0276869e2d55cd91df9f6023b52ac)